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A commercial real estate client of Hitt Publishing Direct goes from concept to listed in Google in less than 24 hours. How can you do the same with your business-to-business web site? It's simple when you know how.
There are hundreds of black hat and white hat search engine optimization (SEO) strategies to list your site in Google, however, none of them work over time. While SEO can be an intense and complex process, I'll share with you one strategy used in the launch of Commercial Real Estate For Sale and Commercial Real Estate Job Search.
Understand SEO strategy that works is about structural design, research, and communications.
Getting listed (in any search engine) is all about providing what customers want. When you design your site, focus first on your buyer, not your visitor, not the search engine, but the person who will pay you money and derives the most value from your website.
This means that your site is mentioned where your buyer is, it contains the information and tools your buyer wants. Design your website with one person in mind, the person who wants to do business with you.
Hitt Publishing Direct designed these websites with the commercial real estate professional in mind. The broker, investor, or buyer of commercial real estate who goes to Commercial Real Estate For Sale will find auction properties and nothing else.
These sites are simple and on purpose. Now there are about 7 other things done in the structure and research that goes behind this site. Rest assured I'll cover all seven pre-production points to address as you discover how to make profits with any business-to-business website.
Right now, I want you to look at your site. Look at each design element and ask, "Does this really truly serve the customer?" If an element isn't benefiting your buying customer, then search engines are less likely to weight that element favorably.
Have enough elements on your page that take away from the value of your site, then search engines may ignore you all together. SEO is about giving your buyers what they want because search engines are about optimizing response, giving searchers what they are seeking.
© 2008 JWH Consolidated Inc, All rights reserved.
Justin Hitt helps your industrial or business-to-business website get the visitors it needs to generate leads and revenue for your organization. Create profitable results on-line by visiting http://hittpublishingdirect.com/
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