Email Marketing Archives
Why e-mail open rates don't matter
Often new technology leads us in a direction away from underlying fundamentals. For example, the tracking of open rates in e-mail marketing (and other digital marketing mediums.) Do e-mail open rates they really matter?
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Insight to Email Subscriber Behavior
Shocking but understandable news about email subscriber view of email; "readers make little distinction between unsolicited emails and emails they signed up for, treating them all the same once they grew tired of the content." Adam Blitzer writes on his blog B2B Marketing ROI.
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Bad Email Marketing that Irritates Editors
Marketers are just plan lazy about email marketing, to the point I came across some stupid advice. This advice is so dumb, yet so readily followed, that I had to share it so you don't make this mistake.
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Worried About SPAM Filters on Email?
According to the message boards one of the biggest problems with email marketing is getting past SPAM filters. It must be a problem, everyone seems to worry about it. Here's why I don't worry about SPAM filters blocking my email marketing ...
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Using E-mail to Enhance Customer Interactions
Internet Retailer magazine suggests using email offers to multiple ongoing customer interactions. It's a great approach however, for the business-to-business marketing professional it leaves some challenges.
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Keeping Email Marketing Lists Clean
It's a fact that more than 35% of emails are never delivered and fewer than 27% are even opened. While email marketing is cheap, it can be more effective. A frequently recommended, but little followed tip about managing email marketing lists could double your profits per name and improve deliver ability by 90% overnight.
About Email Marketing
This page contains an archive of all entries posted to B2B Website Profits in the Email Marketing category. They are listed from oldest to newest.
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