Author: Bobby Robertson

American Express Consolidates Global Media Business With IPG’s UM, Ending 20 Year Mindshare Relationship – Adweek

American Express has ended a global media review officially launched in May,picking IPG’s Universal McCann (UM) as its brand-new media company of record. The network will deal with all planning and purchasing work while partnering with AmEx imaginative shops to advertise the monetary brand’s “Powerful Support”brand name system around the world.MediaLink handled the testimonial. All […]