Does your business have a purpose beyond making money?
Want to discover changing your business priorities may make a big impact?
To learn how focusing on people and purpose contributes to strong advertising, I encounter Dale Partridge.
More About This Show
The Social Media Marketing podcast is a on-demand talk radio show from Social Media Examiner. It is intended to assist active entrepreneurs and business owners find what works with social media marketing.
In this episode I encounter Dale Partridge, the creator of Sevenly (a company that couples t-shirts and triggers) and also a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com plus he has a by exactly the exact same name. Dale’s Most Current book is .
In this episode we’ll explore how Dale unites social and purpose to create success.
You’ll discover the business system you want to break as a way to become more successful, in addition to social networking tips to drive traffic for your business.
Listen as Dale Partridge shares how placing people before profit contributes to business prospect.
Share your feedback, read the show notes and find the links discussed within this episode below.
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Here are some of the things you will find in this show:
People Over Profit by Dale Partridge.
Dale always thought he was going to become a professional baseball player. After he broke his arm between high school and college, his fantasies fell apart.
As a baseball pitcher, Dale felt pitchers know how to direct the group, so he chose to create a business. Dale began a fitness business, which grew rapidly but has been unsatisfying. He sold the business. Then he worked in the stock market for some time, before increasing money and starting a rock-climbing gym. Dale thought things were going well before he got hauled into the yoga space with one of his firm partners and was fired from his own company for being a “dreadful leader”
Dale altered. He describes how to get a couple of years he went to a frenzy starting companies before hitting a wall. Dale realized chasing profits wasn’t putting significance in his spirit. He wanted to work out how to blend purpose and profit, and this was the beginning of Sevenly. He was 25.
“I said, ‘let us create a company where each week, we associate with a new charity,'” Dale recalls. “We’d create products like hats and shirts and beanies and coats, and any time someone bought one of our products, we would give $1 to the charity that week. If we sold 1,000 products, we would provide that charity $7,000.”
Sevenly marketed 800 products the first week. A couple of months afterwards, they climbed to 10 workers, then 20 workers, and just two decades afterwards, 45 workers. Sevenly started on June 13, 2013.
Dale explains that seeing cash not as the key target, but as a portion of helping a million people, was the shift. He got lost in something which has been so much fun and changing the whole world. Sevenly has raised $4.2 million in $2 contributions.
Listen to this show to learn about the “aha” moment that place Dale on this path.
The system businesses need to crack
Dale describes the cycle of businesses. They often start with a cycle of honesty and move to an age of efficacy. When companies get big, they go from people over profit to people and profit, and become hooked to more. They start perplexing being larger with being greater, ” he adds.
What often comes following the efficient era is what Dale calls for the deceptive age. This is when businesspeople start to lose their spirit and forget the reason why they started the organization. At that point they go out of business, or even those who stick around enter the last apologetic age. That is where they earn back consumers’ trust, and go back into the honest cycle.
For example, Domino’s Pizza has been one of the worst companies on the planet from the 1990s. They released a documentary called The Pizza Turnaround in 2010 to expose themselves as an awful firm. This was an attempt to apologize to clients, recover trust and go back to an honest age of their small business.
To break the cycle, Dale states, you have to understand where you and your company are. The best is to keep in the fair era forever. Companies like Whole Foods, In-N-Out, Chick-fil-A, Patagonia and REI, Dale considers, are able to stay strong with ethics for many, many years.
It is empathetic advertising.
“Our clients are not parts of our machine, they are not the fuel supporting our machine, they’re individuals. Talk to people how they need to listen to it, not how you need to express it,” Dale says. “Also remember we as entrepreneurs are translators of advice… In individuals over benefit advertising, it is fair advertising. It is telling the truth obviously.”
Listen to this show to hear more about empathetic and emotional marketing.
Dale’s ideas on blogs
Dale blogs in DalePartidge.com, that is also known as The Daily Positive. In addition, he writes about business and advertising on StartupCamp.com.
There are two different types of businesses in the world, Dale describes. There are content businesses (National Geographic, magazine, magazine, the Huffington Post) and merchandise businesses (Patagonia, TOMS Shoes, Warby Parker). Then there is a hybrid, which is a product-content firm, like HYPEBEAST (a streetwear blog that is also a streetwear shop) and Jack Threads (men’s shop), that is owned by Thrillist (the biggest men’s blog).
Dale wonders why Patagonia or even TOMS Shoes don’t create content and National Geographic doesn’t create a true trendy outdoor equipment supply.
HYPEBEAST is a excellent case of a product-content company hybrid.
At Sevenly, Dale found selling products through email especially difficult since he didn’t have any material to push. They had 400,000 people on the email list, and every week they had been pushing products to the record. But the majority of individuals don’t buy products each and every week.
When you shift into a content marketing plan, you provide your clients a reason to start up those emails, follow you again and focus on your brand. It is a way to keep clients engaged. The email blasts have content like “5 Theories Which Can Pay You to Travel,” that keeps the company in the feed and individuals close to the brand new.
Following Dale sold his stock Sevenly , he entered the material space with a blog about his own life and the things that truly matter: conflicts and relationships and direction. He started The Daily Positive in October 2013, and published about 252 articles in 2014, which he states was far too many. He tries to publish a post each week or two. Dale writes his blog posts, which run about 400-800 words all.
The Daily Positive was platform-building, and then he transitioned to establish StartupCamp, at which he assists entrepreneurs and entrepreneurs.
Dale shares how he made $50,000 in a peak month on his blog through multiple stations: his one-day online Blog Camp occasion, AdSense and affiliates.
Listen to this show to listen to the story that prompted Dale’s The Daily Favorable site.
How Dale drives traffic through Pinterest and Instagram
Dale began advertising on Pinterest because girls are online more than men, and they’re more inclined to talk about. To find the hooks for Dale’s articles, visit Pinterest.com/DalePartridge and then to the board known as Inspiring Words. The hooks have been 500 pixels wide x 1000 pixels tall, and have big titles with authentic photos. They speak into the things that really matter in life and in industry, Dale states.
Dale generates pins with large titles and authentic photos to drive traffic to his site.
In addition to sharing his own graphics, Dale curates content from wedding décor to men’s fashionable shoes to really trendy furniture He found on other sites that no one else knew about. Off of that account, Dale began a repinning cycle for generating new accounts to increase his Pinterest after. Dale and his spouse both have balances for over 700,000 followers, in addition to other accounts.
Of the 800,000 visitors Dale gets on his own blog each month, 42% are from Pinterest. The cool thing about Pinterest, Dale states, is it is not a spike just like on Twitter or Facebook. He says that he can go off for five months and his blog would nevertheless get that much traffic, since he has 500 hooks for articles on Pinterest, a few of which have 75,000 repins.
Dale uses Twitter, Facebook, Instagram, Pinterest and email to connect with his audience. However he has the most fun with Pinterest and Instagram.
About Instagram, even with just a link in his profile, he has managed to drive 2,000 visitors from some of his accounts on the platform. He’s one Instagram accounts, called Quotestagrammr, which has 515,000 followers. He posts quotations for this three times every day. Dale’s Strong Quotes and The Daily Positive Instagram accounts have over 100,000 followers each.
Dale develops one huge Instagram accounts for promotion, and then builds other accounts off of it. To build, Dale describes, you can either buy an account (if you’ve got some cash and your purchase has a large following), or you’ll be able to find huge accounts and cover shout-outs. What Dale does is later building one big accounts, he will shout-outs among all of his accounts three times every day to four unique accounts. Dale likes you could build several programs on various themes, and then cross-promote.
“There’s a whole lot of possibilities on Instagram and Pinterest to perform in that area,” Dale says. “It is fun, it’s interesting, it is an everyday battle to learn what is next.”
Listen to this show to listen to final ideas from Dale on individuals over benefit.
Discovery of the Week
Looking for a trendy way to animate text onto your phone? If you wish to take the text overlay in addition to your pictures and animate it, have a look at Legend.
Make your pictures stand out with animated text with the Legend program.
Just pick the text and choose a cartoon style, color and filter. Additionally select a photograph or video for the backdrop.
For example, we utilized Legend to animate the text to this image for Social Media Marketing Society.
Share your mini-videos on Instagram and onto Facebook and Twitter. Remember that the format is best if you save the video from the program and then tweet it straight from Twitter.
Legend is a fun iOS app that is $1.99 from the iTunes shop.
Listen to this show to learn more and let us know how the Legend program works for you.
Listen to this show!
Key takeaways mentioned in this episode:
- See and get Dale’s $300 training kit for free.
- Follow Dale on Facebook, Twitter, Pinterest and Instagram.
- Check out Veronica Partridge’s Pinterest accounts, as well as Dale’s additional Instagram accounts: Quotestagrammr, Strong Quotes and The Daily Positive.
- Explore Domino’s Pizza and check out The Pizza Turnaround.
- Know more about content businesses National Geographic, magazine, magazine and also the Huffington Post).
- Research product businesses (Patagonia, TOMS Shoes and Warby Parker).
- Look in hybrid Businesses HYPEBEAST, Jack Threads and Thrillist.
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What do you think? What are your ideas on focusing on individuals more than profit? Please make your comments below.